Design
80%
Branding
90%
Web Design
88%
Helen Morris approaches textile design as a form of sensory storytelling. Having studied Fine Arts in Melbourne before refining her craft in London, she brings a sophisticated, global perspective to our creative studio. As Creative Director, Helen is responsible for the “look and feel” of the brand—from the initial mood boards to the final seasonal palettes.
She finds her greatest inspiration in the subtle nuances of nature: the shifting hues of coastal sands, the weathered bark of eucalyptus trees, and the soft light of an Australian dawn. Helen’s philosophy is rooted in “tactile minimalism,” prioritizing how a fabric feels against the skin as much as how it catches the eye.
Biography
Helen is the aesthetic heartbeat of our team. With a background in fine arts and color theory, she oversees the visual direction of every collection. Her unique ability to translate the textures of the Australian outback into textile patterns makes our brand’s identity truly unmistakable and poetic.
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